Krem

As a freelance designer for Krem, an inclusive skincare brand, I created a welcoming and professional visual identity. I designed packaging, social media graphics, and marketing materials that reflected Krem’s values. Using Adobe Creative Suite, I ensured consistency and visual appeal across platforms. My work helped strengthen the brand’s presence and customer experience.

Objective

To create a cohesive and inclusive brand identity that visually reflects Krem’s commitment to high-quality skincare for everyone. The goal was to design a professional yet approachable brand experience across digital and print media, ensuring consistency from product packaging to marketing materials.

Market Position

Target Audience

Role

Graphic Designer

Client

Krem, Skincare brand

Category

Brand Design

Year

January 2024

Krem positions itself as an inclusive, high-quality skincare brand that prioritizes effective skincare solutions for a diverse audience. The brand differentiates itself with a clean and elegant aesthetic, reinforcing trust, purity, and hydration through its design choices.

  • Young professionals (25-40) looking for premium yet accessible skincare.

  • Individuals who value minimalist, clean beauty with high-quality ingredients.

  • Consumers seeking skincare products that cater to diverse skin types and concerns.

  • People who prefer aesthetic, functional packaging that fits seamlessly into their lifestyle.

Color Palette

  • White – Symbolizes purity, simplicity, and cleanliness.

  • Blue Gradient – Represents hydration, calmness, and trust, reinforcing the skincare aspect.

Graphics & Visual Elements

  • Bubble Graphics – Represents the moisturizing and hydrating effects of the products, creating a fresh and lightweight feel.

  • Soft Gradients – Used throughout the packaging and marketing materials to maintain a smooth, seamless look, reinforcing the idea of skincare absorption and fluidity.

  • Elegant Serif Fonts – Adds a sense of sophistication while maintaining readability.

  • Minimalist Layouts – Keeps the design modern and clean, allowing key brand messages to stand out.

Execution

  • Product Packaging: I developed sleek, modern packaging with a white and blue gradient to convey purity and hydration. The design balanced elegance and simplicity, ensuring it stood out on shelves while reflecting Krem’s commitment to inclusivity.

  • Social Media Graphics: I created visually engaging content tailored for digital platforms, using a soft blue color and product imagery to highlight the brand’s moisturizing benefits and create a fresh, calming aesthetic.

  • Brochures: I designed informative and visually appealing brochures that told Krem’s story, showcasing its products in a way that felt both aspirational and approachable.