Instacart

As co-art directors for a school project, Judy and I teamed up with two talented student photographers to create a standout ad campaign for Instacart with the message, "Don't let a small cart limit your shopping." Our hero graphic featured a toy shopping trolley overflowing with groceries, emphasizing the challenge of limited cart space. Through meticulous planning, we provided a clear creative brief, including detailed photoshoot sketches for billboard, print magazine, and web banner layouts, all shot in-studio for a cohesive visual theme. The campaign showcased Instacart's convenience in overcoming traditional cart limitations, presenting a unified and impactful message across various mediums, reflecting our collaborative and creative approach to advertising.